Wellness is a concept that combines ancient practices with modern understanding, emphasizing preventive and holistic approaches to health. Its roots can be traced back to both Eastern (India, China) and Western (Greece, Rome) civilizations. In the 19th century, various movements emerged in Europe and the U.S. that prioritized holistic methods, self-healing, and preventive care alongside traditional medicine.
Since the 1960s and 1970s, influential thinkers like Halbert Dunn and Don Ardell have helped to elevate wellness as a mainstream pursuit, shaping the self-help, fitness, nutrition, and spirituality practices prevalent today. The Global Wellness Institute defines wellness as the active pursuit of activities and choices leading to holistic health, highlighting two key aspects: it is an active, intentional process and encompasses multiple dimensions, including physical, mental, emotional, social, environmental, and spiritual wellness.
While wellness is a personal journey that involves individual responsibility for one’s choices and lifestyles, it is also influenced by the surrounding physical, social, and cultural environments. Research shows that these external factors can significantly affect health outcomes, accounting for 80-90% of disease risks. It is important to note that wellness differs from concepts like health, well-being, and happiness; rather than being a static condition, wellness represents an ongoing process of awareness and intentional choices aimed at achieving optimal holistic health.
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The human experience unfolds through seven stages of life — a lifelong journey. Each stage carries its own characteristics, needs, and challenges.
SELFCARESQUARED® is your generative AI wellness coach, confidant, and lifelong companion — created with understanding, empathy, purpose, and science to evolve with the whole you. It offers personalized wellness and selfcare support designed to meet you exactly where you are.
Grounded in behavioral science and lifestyle medicine, SELFCARESQUARED® delivers personalized, data-driven selfcare guidance across the Four Pillars of a Healthy Lifestyle: Exercise, Nutrition, Rest & Healing, and Mindfulness & Meditation — supporting your journey toward health, happiness, and longevity.
Our purpose is simple yet profound: to improve the wellness of humanity by enabling lifelong, personalized, effective, and sustainable selfcare — one person, one habit, one moment at a time.

We believe that selfcare is not a luxury, but a necessity. Our mission is to provide you with the tools and resources you need to prioritize your well-being. Join our community and discover the transformative power of selfcare and preventative practices. Let us support you on your journey to a healthier, happier you.

Selfcare is the intentional practice of caring for your whole self — body, mind, emotions, and spirit. It includes the everyday choices and practices that support wellbeing, prevent burnout, and help build resilience over time.
At its core, selfcare is about recognizing your needs and responding to them with compassion and intention — not perfection, pressure, or guilt.
Selfcare may include:
Physical Selfcare
Supporting the body through regular movement, nourishing food, restorative sleep, and healthy daily routines.
Emotional Selfcare
Acknowledging and processing emotions, seeking support when needed, practicing self-reflection, and expressing feelings in healthy ways.
Mental Selfcare
Caring for the mind through learning, reflection, mindfulness or meditation, and stress-management practices that support clarity and focus.
Social Selfcare
Nurturing meaningful connections, setting healthy boundaries, asking for support, and spending time with people who uplift and support you.
Spiritual Selfcare
Connecting to what gives your life meaning — whether through gratitude, nature, reflection, faith, or practices that cultivate inner peace and purpose.
Ultimately, selfcare is a personal and evolving journey. It empowers individuals to take an active role in their health and happiness, recognizing that self-awareness, self-respect, and self-acceptanceare essential foundations of true wellbeing.
At WELLNESS WORLD USA® and SELFCARESQUARED®, selfcare is grounded in four essential pillars:
exercise, nutrition, rest & healing, and mindfulness & meditation.
Ready to support your wellbeing right now?
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A calm space for guidance, support, and everyday selfcare.